Running an eCommerce website is not always easy. There are sales to make, orders to fill, and payments to receive. All these functions should be working simultaneously.

Instead of talking about the advantages of online stores, let’s take a look at 5 home page ‘design and layout essentials’ that could really improve your visitors’ experience – and your profits.

1. Clear Logo

A clear and stylish logo provides reassurance and builds trust with your customers. A quality home page displaying minimal features means that visitors are more likely to press ‘Buy’ without hesitation.

2. Latest News and Frequent Product Updates

When visitors land on your home page they might measure your site’s credibility by looking at upcoming events and recent product updates. It’s very important that your site always provides regular updates – whether it’s news, new products, a sales period, promotions or events. Don’t make it too hard for visitors to find your exclusive deals and hot prices. If customers find your site lacking in sales or updates, they might leave to another online store. One second may not seem like a big deal, but it can sometimes mean a huge loss in sales for your business.

3. Product Selection

Obviously, most start-ups cannot afford to have product selections like Amazon or Zappos. Interestingly though, having too many choices might lead to a loss in sales. Limiting the selections on offer, can make your visitors feel at ease on your site. A search box is then recommended to help customers navigate your site.

4. Payment System Options

Online stores commonly use credit cards, debit cards, gift vouchers, ‘cash on pickup’ or PayPal as their main payment system. You can easily find these payment icons in the footer, or on the top right corner on many sites. Customers may visit your site from all over the world, so your website should display your preferred payment options clearly.

5. Store Finder

A ‘store finder’ page is a must-have for online stores that may have several retailers in different geographical locations.  Visitors sometimes visit your website just to find out where your nearest store is, before heading there to make their purchase.